YouTube is the second largest website in the world. 2 billion people use it every month. In the United States, 73% of adults watch videos there. We could continue on the numbers, but here you can read the latest YouTube statistics as you please. This guide presents all the tips to amplify your brand’s message on YouTube while detailing some of the more advanced techniques used by professionals. To buy youtube views this is the most important factor.
Make sure you master the basics on YouTube
Before running, you have to start by walking. First, make sure you understand the fundamentals of YouTube. Check out our list of tips for beginners on YouTube,and then come back here to learn about our advanced tactics.
Consider the following basic practices when using YouTube:
- A coherent visual identity, an icon of your channel, upper banner, etc.
- A complete and informative “About” section unless you are a YouTube star like Joana Ceddia
- Up-to-date contact details so that all your potential customers and future partners can contact you.
Focus on your specificity and your ideal audience
We make sure our tips are as concrete as possible but trust us even the most popular YouTubers have gone through this step, as theoretical as it is. If you want to optimize your marketing strategy on YouTube, you must be precise and ruthlessly selective in terms of objectives and content. Indeed, you don’t make videos for everyone. Your content targets specific people: your audience.
For example YouTuber White Winter Whispers has been making ASMR videos for a few years. She has published many standard ASMR videos: crumpling sounds, brush noises, some whispered songs, etc. Overall, these videos have between 60 to 70,000 views, which is already quite impressive. But her biggest success is a video seen 2 million times in which she presents tongue twisters.
What is the lesson from this example? The greatest strength of your brand is its unique point of view on your subject or sector. In this area, specificity is the key.
Pro tip: have you already developed your audience profile? It’s a bit like a character from Dungeons and Dragons applied to the professional field.
Research and improve the ranking of your videos in search results
Yes, YouTube is a social network, but it’s also a search engine. And, all else being equal, one of the best strategies for increasing your YouTube views is to optimize your videos for search. In other words, when your ideal viewer enters the keywords you’ve chosen, your video should be at the top of the list of results offered by YouTube. So you need to know what your audience is looking for: tutorials, inspiration, or entertainment. A good ranking in search results is the best way to attract new viewers, not just subscribers and people who are already interested in your channel.
It is easier said than done, however. So what can you do to improve the ranking of your videos in YouTube search results? Use a tool like Google Keyword Planner or you will need to set up a Google Ads account to:
- Find inspiration for your next video based on what people are already looking for. Consult the search habits and identify the keywords most frequently associated with searches, but with few videos and on which the competition is therefore weaker
- Use these keywords in your metadata the title of your video, the tags, the description text, and the subtitles.
If you haven’t already, it’s time to familiarize yourself with the YouTube algorithm. This AI determines not only the search results but also the recommendations listed in the “To be continued” side panel.