In order to generate traffic and leads, you need good content; there’s no argument about it. The content was, is and will be king in the foreseeable future. But to make content which will have enough potential to attract your target visitors and keep them engaged in your site, you have to focus on thorough keyword research. There are many paid tools which are awesome, but “Google keyword planner” tops any list of “best keyword builder tools” very easily. And I’ll guide you through the process of how to get this google keyword builder free , in just a few moments.
What is “good content.”
When it comes to SEO and traffic – good content means something that your customers want. Good content must focus on the intention of your target audience. If you have a blog which provides information and guides in the technology field, your content should focus on the tech-nerds who want the latest update and findings in the science and technology world. However, if you run a blog which provides technology-related information, but with the intention to direct the visitors from your site to your Amazon affiliate link – then you need content which is focused to the visitor who is there in your site with the sole purpose in mind to “buy” the product, not just to gather information or casual research.
Not all keywords are the same; more traffic doesn’t mean more sales
So, no matter what your intention is, whether it’s just to provide information or to sell something – your content should be created based on your target audience. You need to know what your target audience wants. Yes, it’s the keyword I am talking about here. Once you know the keywords your target audience search in the google, you should create your content based on those keywords. Keywords that people use when they want to search for something just for knowledge gathering or curiosity are different from the ones they use when they want to buy something. Here’s an example for you to understand the whole concept. When people search with a keyword like “how to clean air conditioner,” they actually want to know how to clean their already “existing” dirt-filled air conditioner, they are not actually looking for an air conditioner to buy. If you run a blog or site to attract such information seeker visitors mainly and not actually selling something in your site (probably you have Google AdSense or other similar advertisements in your site, and those are the earners for you, instead of directly selling anything), then you should focus on that type of keywords. But if you’re selling something in your site, or you’re promoting a third-party product (affiliate marketing) in your site, then you should focus on visitors who search for a totally different set of keywords in Google. Like for example – “best split air conditioner under xxxx” (put a price in place of XXXX), “air conditioner review,” “air conditioner comparison,” etc. You see the pattern here? These are the kind of keywords you must find in your particular niche, and you should create your content based on those keywords to attract traffic to your site and eventually convert them into buyers.
So, how to find such keywords you’re looking for? No, you don’t have to buy from some SEO agency, the best keyword research tool out there directly comes from google, it’s Google keyword planner. Now, I promised you that I’d tell you how to get this google keyword builder free. It’s quite simple actually. All you have to do is just head over to Google AdWords site and register for an account if you don’t have one already. In the account page, after you log in, you’ll find the link at the top of the page. It’s that simple, really!